Rhetoric Essay Essay Example for Free

Rhetoric Essay Essay Rhetoric devices make persuasive writing very effective and more interesting to read. Studying rhetoric devices in English class, I have learned how to use and see these in effective writing. While some may argue that persuasive writing is not strengthen by rhetoric devices but by evidence, I certainly believe that rhetoric devices connect and deliver very strong persuasive writing to an audience. Rhetoric devices, mainly ethos, logos, and pathos, make persuasive writing very effective because they support and strengthen the arguments. Ethos is the art of connecting or appealing to an audience ethically. Both Martin Luther King Jr. and Barbara Jordon are well known and have many supporters; therefore they are very credible, and many people would listen. Hundreds of people come to the speech and thousands more listen to it afterwards; these events, due to the size of the audience, draw more and more supporters. Being well known is very important because it gives a foundation and support to build on. Using facts, logos are very strengthening because it shows how some goals can be achieved. Barbara Jordon use of logos is one of the major reasons why the speech is. A perfect example of this is Barbara Jordon’s All Together Now speech. Being very truthful, Jordon is able to strengthen her argument and appeal to her supports. She shows that democrats have made mistakes and how racial segregation affected her life. She also is able to show that equality, regardless of gender, race, religion, or economic position, is necessary and how is transforms the country as a whole. Martin Luther King, although not as much a Jordon, uses logos to define his speech. Bringing a different view, he is able to convey how life would be better without the segregation. He tells about the dreams he has and says that it is possible to gain. Logos show the facts; however, it is not the strongest element when it comes to persuasion. The most effective of the rhetoric devices, pathos connects deeply to the audience by using emotional characteristics. Because it shows that the speaker knows and experiences what the audience does, pathos gives a very important reason on why the audience should support the speaker. Unlike Barbara Jordon, Martin Luther King uses pathos very efficiently throughout his speech, I Have a Dream. Civil rights activist, MLKJ gives the speech to increase the support for equality. Being segregated against and viewed upon as different, King is easily able to connect to his audience, who are also segregated against and viewed differently. In his dreams, King  tells about his children, however speaking as a whole community, he emotionally expresses that not only his children, but also the children of the audience should be able â€Å"live in a world where they are not judged by the color of their skin, but by the content of their character†. Using repletion, King shows confidence and how everything he talks about is possible. that Barbara Jordon also uses this technique by asking question and showing, like the audience, she does not know the answer to everything. She also shows this by showing the audience the effects of a national community, where everyone is equal. To sum up, rhetoric devices are crucial elements when it comes to persuasive writing. Ethos, logos, and pathos are examples of rhetoric devices that support and strengthen the arguments being made. Martin Luther King Jr. and Barbara Jordon both use rhetoric devices and are able to create very strong and effective speeches and bring more supports f or their cause.

Thos Pynchons The Crying of Lot 49: No Escape Essay -- Crying Lot 49

     Ã‚   There are two levels of participation within The Crying of Lot 49:   that of the characters, such as Oedipa Maas, whose world is limited to the text, and that of the reader, who looks at the world from outside it but who is also affected the world created by the text.3   Both the reader and the characters have the same problems observing the chaos around them.   The protagonist in The Crying of Lot 49, Oedipa Mass, like the reader, is forced to either involve herself in the deciphering of clues or not participate at all.4 The philosophy behind The Crying of Lot 49 seems to lie in the synthesis of philosophers and modern physicists.   Ludwig Wittgenstein viewed the world as a "totality of facts, not of things."1   This idea can be combined with a physicist's view of the world as a closed system that tends towards chaos.   Pynchon asserts that the measure of the world is its entropy.2   He extends this metaphor to his fictional world.   He envelops the reader, through various means, within the system of The Crying of Lot 49.    Pynchon designed The Crying of Lot 49 so that there would be two levels of observation:   that of the characters such as our own Oedipa Maas, whose world is limited to the text, and that of the reader, who looks at the world from outside it but who is also affected by his relationship to that world.3   Both the reader and the characters have the same problems observing the chaos around them.   The protagonist in The Crying of Lot 49, Oedipa Mass, like Pynchon's audience, is forced to either involve herself in the deciphering of clues or not participate at all.4    Oedipa's purpose, besides executing a will, is finding meaning in a life dominated by assaults on people's perceptions through drug... ...rying of Lot 49," Mindful Pleasures (Boston: Little, Brown, 1976), p. 3.      5   John Johnston. "Paranoia as a Semiotic Regime in The Crying of Lot 49,"New Essays on the Crying of Lot 49 (New York: Cambridge University Press, 1991), p.         6 "Paranoia", p. 4.      7   The Grim Phoenix, p. 15.      8   Crying of Lot 49, p. 49.      9   Robert Hipkiss, The American Absurd, (University of Chicago: New York), p. 90   10   Paranoia as a Semiotic Regime, p. 6.      11   Crying of Lot 49, p. 58.      12   Crying of Lot 49, p. 22 .   13   The Grim Phoenix, p. 26 .   14   Paranoia as a Semiotic Regime, p. 1 .   15   Crying of Lot 49, p. 69.      16   Crying of Lot 49, p. 79 .   17   David Seed, Fictional Labyrinths of Thomas Pynchon (University of Iowa Press: Iowa City), p. 124.      

Aqualisa Quartz Case Essay

Aqualisa Quartz In the targeting market, we tend to target plumbers and end users (Middle to high income) because most of the end users are suggested by the plumbers. The others might buy from showrooms. Therefore, we have to target them as well Positioning Statement To middle-high income customers, Aqualisa Quartz is a high premium shower brand which come under mixer shower category that offers quality and latest innovation because Aqualisa Quartz has benefits in water pressure, ease of installation, use and design. HOW 12775 comes ? This number is come from the fact that case study states that unit sold of Quartz is between 30-40 units per day. So we take the mean which is 35 units and times 365 days. Therefore, the unit sold per year is 12775. Problems: The problem for Aqualizer is that Plumbers are lack of knowledge and innovation of Aqualisa Quartz. Moreover, most customer decisions rely on plumbers. Second issue is the bad experience of electronic shower that customers and plumbers had. The last main issue is that brand perception towards Aqualisa Quartz from Customer is very low because customers do not perceive the value of Aqualisa Quartz and the group of only high income customers (Current target) is quite too small. Solutions: 4Ps * Product * Price * Place However, the product, price and place will remain the same, because Aqualisa quartz is a new product and latest innovative shower so the functions and features are the most improvement at the time (Temperature control, ease of installation, design, water pressure and usage). Another reason that we maintain the price to where it is, Aqualisa Quartz is a premium brand so the price should be high to remain brand image. Moreover, the company invested a lot for R&D and wanted to gain profit margin to break-even. And for the places, normally plumbers will buy from trade shop, and end users will buy at showrooms. Therefore, the existing channel is already effective and efficient. From the case (Exhibit 6), trade shops and showrooms can generate 470,000 units per year. This shows that the two places are powerful to sell the products of Aqualisa. Promotion Our first strategy is to go after independent plumbers by providing product orientation events by calling plumber to attend the training and give 150 pounds as the compensation. This will satisfy and make the plumber attend because they do not lose the income when they attend our training. The orientation will be held every 3 months changing by geography. We will gain Plumber information from Database from APHC – Association of Plumbing & Heating. The capacity for one meeting will be 100 seats per group. The  reasons we make 100 seats is because we believe that the larger the sample the higher chance of product achieving success. Another stategy is to create trustworthy of Aqualisa Quartz from existing users to new customers. Opinion leaders will convince the new customers and also build the confidence in the existing users that the electronic shower (Aqualisa Quartz) will last long and not have any problems like the early electronic showers by guarantee the satisfaction by referring the comment from opinion leaders (from showrooms). The third strategy is the use of award will help communicate value of Aqualisa Quartz and build the customer relationship with the brand. By doing this, the company could expand the new target group from only high to high-middle income. This would segmented by the income per year. If we could make the middle income group believes that it is worth for them to spend on our product, sales per unit would dramatically increase since this group is even larger than the high income and higher value perceived as well. Aqualisa Quartz already has the advertisement about the products so all they should do is to specify the beneficial points of the product, and also present the prize of Aqualisa Quartz to inform the target who has the middle income as well as those who has high income. Goal defense Quartz is a representative of the premium product under the brand Aqualisa, and the units sold are lower than the expectation of the Rawlinson (30-40 instead of 100-200 units per day). If we can sell more, it will generate overall sales a lot and potentially increase the market share. Problem defense According to the case, plumbers would like to go for the familiar products which they have much experience. If there is any problem after installation, plumbers are responsible for the fixing costs. Therefore, they avoid trying new product they are not familiar with. Moreover, the percentage of plumbers influencing customers’ decision is more than 50% which is resulted in they do not recommend Quartz to the customers. Another reason is that in year 1980, there were some manufacturers who introduced electronic showers, and the products were not successful because of the poor design and the failure of the usage. After that, it created  skepticism toward anything that is electronic. That makes both customers and plumbers refuse Quartz. The third reason is that Aqualisa Quartz answers all the features that the perfect showers should have in terms of water pressure, stable temperature, design, ease of installation and innovation. Even though the price is quite high the middle income can afford Aqualisa Quartz as well seen from the income information (15,000-30,000 pounds per year). For the problem of value perception, the evidence was in the year 2001. Quartz was awarded in the Bathroom Expo as a top prize since the very beginning of the Quartz but people did not know this information. Therefore, the sales of Aqualisa Quartz are not up to the expected units. Solution defense: The Conducting of orientation meeting will cultivate the perception inside the plumbers’ mind. The content of the meeting will be about the ease of the installation, and to show the convenience of the electronic functions of Quartz. In fact, Quartz’s installation duration is  ¼ of the other competitive products. It is the benefit that the plumbers can do more than one job in a day. It can certainly ensure the increase in sale. To demonstrate, we will definitely gain 12% of plumbers out from 10,000. These 12% of plumbers will generate sales 4 times higher than current sales. How many amount of sale would generate by plumbers? 12% *12775= 1533 ( 12% comes from 1200 that attend in meeting for the whole three years) 1533*4=6132 ( 4 comes from 4 times faster installation which means faster installation will lead to higher sales) As a result, we can get the sale increase about 74% of the goal which increase the chance of success. From the case, customers and plumbers do not trust the shower with electronic system (Aqualisa Quartz included). They will not use this type of products because they have bad experience with the electronic shower before. If Aqualisa can show them that the problems were solved and the Aqualisa Quartz actually works. Some of the plumbers and customers are willing to try it. Because the sales from show room are pretty strong (about 20% of the total sales) we can refer the comments from the real users and show them to the potential target groups. That would make them feel more confident to try our product. In conclusion, Aqualisa Quartz was  awarded in the expo but customers and plumbers do not notice. The problem is about the value perceived and trust. Therefore, this award can guarantee the quality and help with the value that is the awarded brand. We can do it by attaching the detail of award into the communication to make customers notice the â€Å"cleverness† and â€Å"elegant design† of Quartz.

Strategy and Tactics of the Hundred Years War

As it was fought for longer than a hundred years, it’s no surprise that the strategy and tactics used by all sides in the Hundred Years War evolved over time, creating two very different eras. What we see is an early English tactic proving successful, before technology and warfare changed to a French one becoming dominant. In addition, the aims of the English may have stayed focused on the French throne, but the strategy to achieve this was starkly different under two great monarchs. Early English Strategy: Slaughter When Edward III led his first raids into France, he was not aiming to take and hold a series of strongpoints and regions. Instead the English led raid after raid called a ‘chevauchà ©e’. These were missions of pure murder, designed to devastate a region by killing crops, animals, people and destroying buildings, windmills and other structures. Churches and people were plundered then put to the sword and fire. Huge numbers died as a result, and wide areas became depopulated. The aim was to cause such damage that the French wouldn’t have as many resources, and would be forced to negotiate or give battle to stop things. The English did take important sites in Edward’s era, such as Calais, and small lords fought a constant battle against rivals for land, but the strategy of Edward III and leading nobles was dominated by chevauchà ©es. Early French Strategy King Philip VI of France first decided to refuse giving a pitched battle, and allow Edward and his followers to roam, and this caused Edward’s first ‘chevauchà ©e’s to cause great damage, but to drain the English coffers and be declared failures. However, the pressure the English were exerting led to Philip changing strategy to engage Edward and crush him, a strategy his son John followed, and this led to the battles of Crà ©cy and Poitiers were larger French forces were destroyed, John even being captured. When Charles V went back to avoiding battles – a situation his now decimated aristocracy agreed with – Edward went back to wasting money on increasingly unpopular campaigns which led to no titanic victory. Indeed, the Great Chevauchà ©e of 1373 marked an end to large scale raiding for morale. Later English and French Strategy: Conquest When Henry V fired the Hundred Years War back into life, he took a totally different approach to Edward III: he came to conquer towns and fortresses, and slowly take France into his possession. Yes, this led to a great battle at Agincourt when the French stood and were defeated, but in general the tone of the war became siege after siege, continuous progress. The French tactics adapted to fit: they still generally avoided great battles, but had to counter siege to take the land back. Battles tended to result from contested sieges or as troops moved to or from sieges, not on long raids. As we shall see, the tactics affected the victories. Tactics The Hundred Years War began with two large English victories stemming from tactical innovations: they tried to take defensive positions and field lines of archers and dismounted men at arms. They had longbows, which could shoot faster and farther than the French, and many more archers than armoured infantry. At Crà ©cy the French tried their old tactics of cavalry charge after cavalry charge and were cut to pieces. They tried to adapt, such as at Poitiers when the whole French force dismounted, but the English archer proved a battle winning weapon, even to Agincourt when a new generation of Frenchman had forgotten earlier lessons.If the English won key battles earlier in the war with archers, the strategy turned against them. As the Hundred Years War developed into a long series of sieges, so archers became less useful, and another innovation came to dominate: artillery, which could give you benefits in a siege and against packed infantry. Now it was the French who came to the fore, because they had better artillery, and they were in the tactical ascendance and matched the demands of the new strategy, and they won the war.br/>